Golden festival opportunity

Posted at 1:05pm Monday 20 May, 2019

The involvement of the wider Mahurangi community, from local food producers and artists to businesses and community groups, will be crucial to the success of this year's 50th  Kowhai Festival, according to festival chair Murray Chapman.

“Our festival is the second longest-running festival in NZ, which is something Warkworth can be very proud of,” Murray says. “Local involvement is the key ingredient to the event's longevity and success.

“We're going all out for the 50th this year and it's good to see other groups getting involved.”

Stallholders who want to book a spot at the Huge Day Out on Sunday, October 13 are being encouraged to book early.

The festival reached its limit of 210 stallholders last year.

Murray says that with more than 18,000 visitors in the town on the day, it creates an unprecedented marketing opportunity.

“It's not just the business you can do on the day, but the contacts you can make for repeat business.”

He is encouraging retailers to “let their imaginations run wild”, from decorating their shop windows in the gold theme to coming up with festival specials and voucher ideas.”

Murray says that for 50 years Warkworth has celebrated the arrival of spring and the flowering kowhai, as well as the amazing people who shape our community.

“The festival is a showcase for all the amazing talents, services and activities that this area has to offer.”

To book a stall, visit Kowhai Festival on Facebook or the website kowhaifestival.nz


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