Changing Faces - STR Automotive

Posted at 12:46pm Tuesday 04 Jun, 2019

STR Automotive, in Warkworth, has cut a hole in its workshop wall and expanded into territory formerly occupied by Autec Auto Electrical.

The move happened after STR owners, Steve Hawes and Tracey Proffit, purchased Autec from Mike Heron, who has since moved to Matakana to concentrate on his marine electrical business.

Tracey says STR Automotive is in the process of updating its branding to emphasise that it now specialises in both auto mechanical, electrical and electronic repairs.

She says customers with a faulty vehicle no longer have to try to figure out what sort of specialist to approach – STR is a one-stop shop.

To facilitate this, STR has retained the services of former Autec technician Damon Cree, who Tracey describes as great at electronic diagnostics and resolving problems with air conditioning systems and batteries.

STR is an authorised agent for Battery Town – stocking and servicing high-quality Endurant and Varta batteries.  

She says adding auto electrical know-how is a smart move for STR, since electronic problems have become more common in increasingly sophisticated modern vehicles.

Meanwhile, Damon says he is equally happy with the move to STR saying it gives him the chance to expand his skills to encompass more general automotive repairs, particularly with European vehicles, an STR speciality.

“It's a win-win,” he says.

Tracey says the acquisition of Autec has not only doubled STRs workshop space, it will also provide much-needed extra office space and a bigger and more comfortable lobby area for customers.

“It will all add up to a better customer experience,” she says.


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